Why Name Brand Matters When Buying New Tires

When it comes to buying new tires, some tire dealers may try to convince you that the name brand isn’t essential to your purchase. However, we beg to differ. While it’s not the most important factor, it’s certainly among the most important considerations.

Why Name Brand Matters When Buying New Tires

  1. Reputation – Major tire manufacturers like Michelin, BFGoodrich, and Uniroyal have built decades-long reputations for quality and performance. In contrast, lesser-known brands simply haven’t stood the test of time when it comes to this public perception and trust. With these big names in mind, you can feel confident you’re getting a good product.
  2. Reliable Performance Testing – Big brands invest heavily in rigorously testing their new tires for safety, durability, and performance. Many even have dedicated testing grounds. Smaller manufacturers often lack the resources or expertise to match this level of testing.
  3. Better Performance – Major brands design their tire treads, compounds, and structures specifically to provide superior grip, responsiveness, and handling across a wide range of driving conditions. Years of R&D and real-world testing are geared towards understanding exactly what drivers need from their new tires on wet roads, icy roads, dry roads, highways, and back roads. The findings are utilized to deliver measurable improvements in those performance metrics. Simply put, name brand tires are designed from the ground up to perform better in the areas that matter most.

So, while price is always a consideration, brand name matters when the above factors are at stake. Our tire experts at Highway Tire Auto & Lube have evaluated dozens of tire brands, and we only sell those we can confidently stand behind. Talk to us today about finding the right tires for your vehicle and budget.